GRAPHIC
DESIGN
CATEGORY :
DESIGN
CLIENT :
VARIOUS
START DATE :
2014
DESIGNER :
JUSTIN FRY
THE CHALLENGE
Art Packs
Over the last 10 years I have provided online and print graphic design art packs for events at multiple venues. This includes original design concepts or editing for brand consistency.
Versatile Generic Art Packs for Quick, Consistent Content
Generic art packs offer a flexible solution for brands and creators needing ready-to-use visual assets. I design cohesive sets that include illustrations, icons, textures, backgrounds, and branded elements — ideal for use across social media, presentations, and marketing materials. These packs are tailored to maintain consistency while saving time, allowing your team to create polished content with ease and efficiency.
Here is an example of a generic artpack:
Event: The Manchester Derby.
Original concept & design.
Manchester Derby – Video promo 9:16 – online
Manchester Derby – Landscape 16:9 – 1920 x 1080 – online
Manchester Derby – A3 Poster – 297mm x 420mm with 3mm bleed – Print
CONTENT
Brochure Design That Informs and Inspires
A well-designed brochure is a powerful storytelling tool — whether you’re introducing a brand, showcasing services, or presenting a new collection. I create bespoke brochures that strike the right balance between form and function, combining clear layouts, compelling visuals, and thoughtful typography. Each piece is tailored to reflect your brand identity and engage your audience, whether it’s for print, digital distribution, or both.
CONTENT
Design for Tailored Campaigns
Effective campaigns start with strong visual communication. Whether launching a new product, promoting a service, or building brand awareness, I design creative assets that are strategically aligned to your goals and tailored to the platform, audience, and message. From concept to execution, each element is crafted to deliver clarity, consistency, and impact across all touchpoints.
Campaign Design for LinkedIn
When it comes to professional engagement, LinkedIn demands a different tone. I design campaign assets specifically for this platform — including sponsored posts, banners, and carousel ads — that balance polish with personality. For one recent campaign, I created a series of branded visuals that highlighted client success stories, using clean typography, subtle motion graphics, and a consistent colour palette to drive both engagement and credibility within a B2B audience.
CONTENT
Menu Design That Sets the Tone
A well-crafted menu is more than a list of offerings — it’s a key part of your brand experience. The layout, typography, and material choices all influence how your guests perceive your food, your service, and your attention to detail.
For high-end restaurants, this becomes even more essential. I design elegant, bespoke menus that embody the sophistication of your dining experience. From subtle textures to refined layouts, every element is thoughtfully considered to reflect your culinary identity and enhance the atmosphere at the table.
CONNECT
Elevate your brand with purposeful design.
If you’re seeking professional, high-quality graphic design that aligns with your brand’s goals, I’d be pleased to discuss how I can support your next project. Please feel free to get in touch with any enquiries or to request a consultation.