ANIMATION
CATEGORY :
ANIMATION
CLIENT :
VARIOUS
START DATE :
2014
DESIGNER :
JUSTIN FRY
THE CHALLENGE
Bringing Ideas to Life Through Animation
Incorporating motion into design — through both 2D and 3D animation — adds depth, energy, and a dynamic layer of engagement. In today’s fast-paced digital landscape, animated content is a powerful tool for capturing attention and enhancing brand storytelling. While 2D animation offers clarity and a stylised visual language, 3D animation delivers realism and impact. Each plays a distinct role in elevating a brand’s message, helping it stand out and resonate with audiences across platforms.
Below is a curated selection of animations developed across various projects.
CONTENT
Custom Figure Animation
The Masked Man is a visually driven animation project that began with a carefully planned series of images, arranged to serve as key transition points within a seamless animation loop. Once the visual structure was in place, the animation was developed to flow fluidly between each scene. A social media reel was then created, complete with background design and audio to enhance the mood and narrative. The final stage of the project involved broadcasting the animation live on large screens within a venue, transforming it into an immersive visual experience.
Four meticulously crafted images were developed to serve as the visual foundation and key transition points for the animation.
The final reel combines seamless animation, carefully curated visuals, and atmospheric audio to create a compelling and immersive short-form experience. Designed for social media and live display, the animation maintains a continuous loop, drawing viewers in through smooth transitions and cohesive visual storytelling.
The Masked Man animation brought to life on large-format venue screens. This footage captures the scale and impact of the final broadcast, showcasing how the looping animation and audio transform the space into a fully immersive visual experience.
CONTENT
3D Solutions
Animating with 3D models enables the creation of highly realistic and immersive content that captures attention and enhances storytelling. By simulating real-world movement and adding depth and dimension, 3D animation brings products, characters, and environments to life in ways static visuals cannot. This approach is particularly effective in industries such as advertising, gaming, film, and product marketing, where dynamic visuals drive engagement and improve viewer retention. As technologies like AR, VR, and interactive media continue to grow, 3D animation has become an essential tool for producing standout, future-ready content.
This 3D product video animation was designed to showcase the product’s form, function, and key features in a visually engaging and informative way. Using realistic textures, dynamic lighting, and smooth motion, the animation highlights the product from multiple angles, offering a clear and polished presentation ideal for marketing, e-commerce, and promotional use. It provides an effective alternative to traditional video, especially when physical filming is limited or a controlled, high-end look is required.
Several 3D product animation loops were developed and converted into GIFs, optimised for use across websites, email campaigns, and social media platforms.
This festive email footer animation was created to add a touch of seasonal charm to end-of-year communications. Designed with subtle movement and a warm, cheerful aesthetic, the animation enhances the visual appeal of the email while reinforcing brand personality. Lightweight and optimised for email, it captures attention without disrupting readability — offering a professional yet playful way to celebrate the holiday season with clients and subscribers.
CONTENT
Bringing Brands to Life with Motion
Branding animation adds movement and energy to static brand elements, helping to create a more engaging and memorable identity. From animated logos and taglines to motion-based brand reveals, these animations enhance storytelling and reinforce brand recognition across digital platforms. Whether used in social media, websites, presentations, or video content, branding animations provide a dynamic way to express personality, build consistency, and leave a lasting visual impression.
Adding animated text and graphics to reel videos transforms short-form content into polished, attention-grabbing visuals. Whether it’s highlighting key messages, guiding the viewer’s focus, or reinforcing brand identity, motion overlays bring clarity and style to video storytelling. Ideal for social media platforms like Instagram and TikTok, this technique boosts engagement by combining strong visuals with dynamic messaging — all within the fast-paced format of modern digital content.
The visual was created using a series of AI-generated images produced in Midjourney, which were then upscaled for clarity and detail. By progressively zooming out through each frame and carefully stitching the images together in post-production, a seamless video sequence was formed. The final step involved reversing the video to create a smooth, continuous infinite zoom-in loop — delivering a hypnotic, immersive visual effect.
Animating a logo adds motion and personality to a brand’s identity, making it more memorable and impactful across digital platforms. Whether used at the start of a video, in presentations, or on social media, a well-executed logo animation reinforces brand recognition while enhancing the overall polish of your content. From subtle transitions to bold, dynamic reveals, logo animations help communicate professionalism, creativity, and attention to detail in just a few seconds.
CONNECT
Let’s Bring Your Ideas to Life
If you’re looking to enhance your brand with high-quality animation, I’d be happy to discuss your goals. Whether it’s for social media, product showcases, or branded content, get in touch to explore how animation can elevate your visual communications and set your business apart.