Artificial intelligence is transforming the creative process, expanding what’s possible across design, imagery, and content generation. In graphic design, AI serves as a powerful tool for ideation, rapid visual development, and workflow optimisation. From generating concepts to refining visuals, it opens up new levels of efficiency and creative freedom across a wide range of applications.
CATEGORY :
AI
CLIENT :
VARIOUS
START DATE :
2023
DESIGNER :
JUSTIN FRY
AI PRODUCT VIDEOS
I produced the above products video for the facilities management sector. I created the images first, and then developed them into videos. My workflow involved just using a laptop and a creative brief. What used to cost thousands to creative and film can now be produced for a fraction of the cost.
AI PRODUCT VIDEOS
I produced the above products video for the facilities management sector. I created the images first, and then developed them into videos. My workflow involved just using a laptop and a creative brief. What used to cost thousands to creative and film can now be produced for a fraction of the cost.
THE CHALLENGE
USE OF ARTIFICIAL INTELLIGENCE FOR A MODERN DESIGNER
A key challenge of using AI in graphic design is balancing automation with human creativity. While AI boosts efficiency, it can produce generic results without human input. As a designers the challenge learning to use these tools without losing originality or artistic intent.
WORK SAMPLE
AI VIDEO PRODUCTION
CLIENT :
UNIBANK
LENGTH :
60 SECONDS
YEAR :
2025
PRODUCER :
JUSTIN FRY
Purpose
Create an advert for a product that showcases its benefits. Create a whole video using AI that still projects realism.
What this demonstrates
Ability of AI to create anything and anywhere your imagination can take you .
AI video workflows applied to commercial and promotional contexts
Adaptability across long-form and short-form deliverables
Creation notes
This video was independently created by myself using AI video tools. It was created from a single video of a woman using the product and adapted for multiple scenes. It was originally produced in a 16:9 format for website and YouTube use, then adapted into a 9:16 vertical version by extending each scene with AI-generated footage. This approach enabled clean social-first distribution while demonstrating flexibility alongside documentary-style production.
Tools used
Keyshot Studio, Kling Ultra, Higgsfield Creator, Nano Banana Pro, Final Cut Pro, Logic Pro, Adobe Photoshop, Adobe After Effects, Deepseek, ChatGPT.
This is the original 16:9 version I created, which I later adapted to 9:16 for TikTok / Instagram / YouTube shorts
USE OF ARTIFICIAL INTELLIGENCE FOR SOCIAL MEDIA
Here is a brief selection of social media reels I have created for the hospitality sector using AI.
WORK SAMPLE
THE MAN WHO STAYED
CATEGORY :
DOCUMENTARY AI SHORT
LENGTH :
120 SECONDS
YEAR :
2026
PRODUCER :
JUSTIN FRY
Narrative
A fictional documentary exploring a town abandoned due to a vast empty space forming beneath it and the single resident who refuses to leave. The story is told through restrained, observational visuals that prioritise realism, continuity, and atmosphere over spectacle.
What this demonstrates
Consistent character appearance across all scenes
A single environment shown from multiple angles
Documentary camera language and natural lighting
Visual storytelling designed to support narration, not overwhelm it
Creation notes
This piece was fully conceived, scripted, and visually created by me using AI image and video workflows. All scenes were designed with continuity and documentary realism in mind and delivered as clean sequences suitable for editorial and audio integration.
Tool used
Kling Ultra, Higgsfield Creator, Nano Banana Pro, Final Cut Pro, Logic Pro, Adobe Photoshop, Deepseek, ChatGPT.
WORK SAMPLE
THE MAN WHO STAYED
CATEGORY :
DOCUMENTARY AI SHORT
LENGTH :
120 SECONDS
YEAR :
2026
PRODUCER :
JUSTIN FRY
Narrative
A fictional documentary exploring a town abandoned due to a vast empty space forming beneath it and the single resident who refuses to leave. The story is told through restrained, observational visuals that prioritise realism, continuity, and atmosphere over spectacle.
What this demonstrates
Consistent character appearance across all scenes
A single environment shown from multiple angles
Documentary camera language and natural lighting
Visual storytelling designed to support narration, not overwhelm it
Creation notes
This piece was fully conceived, scripted, and visually created by me using AI image and video workflows. All scenes were designed with continuity and documentary realism in mind and delivered as clean sequences suitable for editorial and audio integration.
Tool used
Kling Ultra, Higgsfield Creator, Nano Banana Pro, Final Cut Pro, Logic Pro, Adobe Photoshop, Deepseek, ChatGPT.
THE SOLUTION
ARTIFICIAL INTELLIGENCE TOOLS
Tools like ChatGPT, Grok, Deepseek, Kling, Midjourney, Runway, Higgsfield, Pika Labs, Luma, and Krea support my creative process by speeding up idea generation, refining concepts, and handling repetitive tasks. They help designers like myself explore new styles, generate content quickly, and visualize ideas with ease, freeing up more time for creative thinking and decision-making.
The tools available for video creation today are mind-blowing. What once required a full production team can now be done by a single designer. With AI video generators, I can now create high-quality, cinematic videos that were previously out of reach for the average creative.
CONNECT
Explore What AI Can Do for Your Brand
If you’re curious about how artificial intelligence can enhance your creative workflows or visual content, I’d be glad to discuss the possibilities. Whether you’re exploring concept development, image generation, or automation, get in touch to see how AI-driven design can support your goals.